The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Warehouse Artifacts

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Warehouse Artifacts

   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Site Plan

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Site Plan

   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Untitled

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Untitled

   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Developed Plan

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Developed Plan

   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Instructions of Funes

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Instructions of Funes

   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Souvenir

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Souvenir

   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Floor Plan

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Floor Plan

   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Vernon Rooftops

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Vernon Rooftops

   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Integrated Mechanical

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Integrated Mechanical

   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Corners Type One

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Corners Type One

   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Corners Type Two

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Corners Type Two

   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Corners Type Three

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Corners Type Three

   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Vernon Scales x1, x10, x100

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Vernon Scales x1, x10, x100

   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Warehouse Artifacts
   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Site Plan
   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Untitled
   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Developed Plan
   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Instructions of Funes
   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Souvenir
   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Floor Plan
   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Vernon Rooftops
   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Integrated Mechanical
   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Corners Type One
   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Corners Type Two
   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Corners Type Three
   The Persistence of Forgetting     From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.     Image: Vernon Scales x1, x10, x100

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Warehouse Artifacts

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Site Plan

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Untitled

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Developed Plan

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Instructions of Funes

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Souvenir

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Floor Plan

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Vernon Rooftops

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Integrated Mechanical

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Corners Type One

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Corners Type Two

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Corners Type Three

The Persistence of Forgetting

From light fixtures to HVAC units to ceiling fans to warehouses, the design of the generic-utilitarian object often defaults them to go unnoticed and unregistered. They are meant to be useful, manufactured, and practical, yet their repetitive and serial appearance transmits them as forgetful. Compounding the problem further, our minds work with a selective memory. We store what is important to us and forget what is not. Our memories become fallible as imagination is evoked to “recall” something that has been forgotten. Objects get abstracted and re-scaled. Stories get translated and distorted. The truth is always incomplete. These inaccuracies establish the premise of this project and suggest an architectural strategy of recalling a forgotten memory.

Image: Vernon Scales x1, x10, x100

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